How it works
Enter your subscriber count, average views per video, and engagement rate, then pick your niche and the type of placement the brand wants. The calculator applies industry CPM benchmarks for your niche and a placement multiplier to produce a realistic rate range you can take into a negotiation.
How sponsorship pricing actually works
Brands pay for expected views, not subscribers. Most deals are priced as a CPM — dollars per 1,000 expected views — and that CPM varies enormously by niche: finance and B2B audiences command several times the CPM of general entertainment. Placement matters too: a dedicated video costs far more than a 30-second mention, and strong engagement justifies charging above the baseline.
Negotiation tips
Quote a range and anchor near the top of it. Charge extra for usage rights (the brand running your clip as an ad), exclusivity clauses, and tight deadlines. Get the brief, the payment terms, and the revision limit in writing before you record anything — a simple one-page agreement prevents most disputes.
Frequently asked questions
How much should I charge for a YouTube sponsorship?+
A common baseline is $10–$50 per 1,000 expected views depending on your niche, adjusted for placement type. A channel averaging 20,000 views in a mid-CPM niche might charge roughly $500–$1,500 for a dedicated integration. Use the calculator above for a range tailored to your numbers.
Do subscriber counts matter for sponsorship pricing?+
Far less than average views. Brands buy expected impressions, so a 50k-subscriber channel averaging 40k views can out-earn a 500k-subscriber channel averaging 15k views. Subscribers mostly serve as social proof.
What's the difference between a dedicated video and an integration?+
A dedicated video is entirely about the sponsor's product and commands the highest rate. An integration is a 60–90 second segment inside your normal video, typically priced at roughly half of a dedicated rate. Short mentions and Shorts placements cost less again.
Should I charge more for usage rights?+
Yes. If a brand wants to run your content as paid ads or use it on their own channels, that's a separate license — creators commonly add 30–100% of the base rate depending on duration and scope of usage.
Are these estimates guaranteed rates?+
No — they're negotiation benchmarks built from published industry CPM ranges. Your niche authority, audience demographics, and past campaign results can push real offers above or below the range.